Most people know the difference between South America and South Carolina, however, one glaring mistake in a new ad campaign recently released by Adidas left soccer fans around the world wondering if the company needs to add a “geography check” function to their word processor.
The new ads feature Colombia’s own James Rodríguez, Juan Cuadrado, Frank Fabra, and Edwin Cardona outfitted in Adidas branded uniforms, with the word “Columbia” splashed across the photo in bold white.
It’s one of those errors that your average spell check probably wouldn’t catch, but after several years of outfitting la Selección Colombiana, you might expect a pair of human eyes at Adidas to notice the mistake. Voices on Twitter sure did, and they were quick to call Adidas out.
In a statement released on Tuesday, Adidas said, “We value our partnership with the Colombian Football Federation and apologise for our mistake. We removed these graphics and are quickly installing new versions today.”
Colombia is the No. 3 ranked team in the world, defeating Paraguay 2-1 on Tuesday night at the Rose Bowl in Pasadena, California.
