The American Family Association is an anti-LGBT non-profit with fears the “homosexual agenda” and uses most of its $30 million in annual revenue to fight LGBT representation in the media and launching boycotts against companies like Target and Ford.

Well the AFA now has Hilton Worldwide in its line of fire.

Why? Well, Hilton had the audacity to create a print ad featuring a gay couple in a hotel room bed, and now AFA is up in arms because the organization says it was shocking to readers of Travel & Leisure, one of the mags in which it appeared. 

According to AFA: “Travel and Leisure isn’t a gay-specific magazine sent directly to homosexual’s homes. It’s a widely distributed mainstream publication that can be found in many public places such as doctors’ or auto repair waiting rooms.”

And if that wasn’t enough, the AFA added a few suggestions for an advertisement that would have been more appropriate. “If Hilton had advertised two men playing tennis, cards, or having lunch, that would have been reasonable. However, Hilton chose to make a cultural and social statement by purposely marketing the promotion of homosexuality to a large segment of the population who finds the idea of two men sleeping together unnatural and offensive.”

It should be noted that the ad ran in the travel magazine’s June issue, which is Pride Month. Read more about the advertising scandal here. 

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