The CEO of one of the world’s largest hotel chains has come out in opposition of Indiana’s religious freedom act, which allows businesses to refuse service to LGBT customers.

In a video released yesterday on MSNBC, Arne Sorenson said: “The legislation in Indiana—and there are some bills being considered in other states—is not just pure idiocy from a business perspective—and it is that—the notion that you can tell businesses somehow that they are free to discriminate against people based on who they are is madness.”

Sorenson is one of the most high-profile CEO’s to vocally oppose the act, but he’s far from being alone. Apple CEO Tim Cook, who is gay, has spoken out, and the CEO of Angie’s List, which is headquartered in Indiana, halted plans to expand the business there because of the act.

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