It might have been a marketing campaign spearheaded by Samsung, but that doesn’t make it any less inspiring.
In a commercial that is sure to make a ton of people want to travel to Bagcilar, Turkey (a suburb of Istambul), the majority of the residents of this small town learn sign language to better communicate with a deaf man named Muharrem on one day in December, 2014.
The ad is a promotion for Samsung’s new video conferencing service designed for the hearing-impaired. More than 6 million people have watched the spot since it was uploaded earlier this month.
The ad, called “Hearing Hands,” features Muharrem being greeted in sign by strangers on the street. A man at a fruit stand offers him an apple, a woman apologizes in sign as she bumps into the street.
And the cherry on top… watch the video to find out.
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